Donford BMW Motorrad Cape Town

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    About the Company


    Donford BMW Motorrad Cape Town is a flagship BMW motorcycle dealership, located at 112 Buitengracht Street, Cape Town. The business has been representing BMW Motorrad since 2014.


    The dealership became an international benchmark when it opened on 26 November 2014, being BMW Motorrad’s first-ever flagship dealership worldwide. It offers a premium lifestyle and retail experience for motorcycle customers and enthusiasts, and includes a motorcycle sales area, clothing and lifestyle store, coffee shop and a workshop to service and customise BMW motorcycles.


    It offers the following services:

    • New BMW motorcycle sales
    • BMW motorcycle service and repairs
    • BMW motorcycle parts and lifestyle accessories
    • Approved used motorcycle sales
    • Financial services relating to motorcycle sales and insurance


    More information

    Donford BMW Motorrad Cape Town has become a destination for motorcycle customers and enthusiasts alike, and a household name in its geographical area and further afield into the Southern Cape and the Northern Cape. Its operational success is due to three key business values – the importance of the individual in the business; teamwork, with teams taking ownership for the task at hand; and effective communication with an open-door communication approach.


    The dealership maintains this reputation by having a sound relationship with BMW as the manufacturer whom they represent, and by offering their customers a warm welcome and an outstanding level of service. It employs those with the qualities required to fit in with the character of the business, and offers a workplace environment which is conducive to personal growth, teamwork and job satisfaction.


    What it is like to work here

    “At Donford BMW Motorrad Cape Town we have an entrepreneurial business approach, yet we take seriously our responsibility of being aligned with the BMW brand – one with a proud history of more than 100 years. We, therefore, train our staff and equip them with the expertise needed to live up to BMW Motorrad’s requirements and to do justice to this global marque. This allows us to render superior service to those we deal with and, equally important, to enjoy the rewards and satisfaction our association with BMW bring.


    “At Donford BMW Motorrad Cape Town you will be working at Cape Town’s motorcycle employer of choice where the workforce is the dealership’s most important asset. You will take ownership of and responsibility for your specific role, yet as part of a professional, committed and integrated team … and you will be doing so in the world-class work environment that Donford BMW Motorrad Cape Town offers.”

    (Neil Berry, Dealer Principal: Donford BMW Motorrad Cape Town)

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